8TH DEC. – “STORYTELLING” – BRIDGETALKS
“The Psychology of Real-Time Storytelling” with Robert Pratten and Piers Robinson
Tuesday, 8 December 2015, 6.30pm for 7.00pm
‘Storytelling’ is a methodology and tool that allows businesses to implement organisation-wide change; it engages and aligns employees to drive culture and performance whilst drawing consumers into the brand identity and promise. In this BridgeTalks special two-talk event, Robert Pratten will discuss how storytelling can be used to engage customers with a brand, and Piers Robinson will discuss how ‘storytelling’ can be used organisationally to engage employees. While HR and Marketing are often considered separate areas of a business, in this BridgeTalk our two presenters will look at how storytelling can connect these two parts of the business in order to align employee and customer experience.
More on Robert and Piers
Robert Pratten is CEO and Founder of Transmedia Storyteller Ltd, creators of Conducttr – the audience engagement software. He advises clients on how best to engage audiences using multiplatform interactive storytelling. Robert is an internationally recognized thought-leader in transmedia storytelling – regularly speaking at conferences including the World Innovation Conference, SXSW Interactive and is author of the book Getting Started in Transmedia Storytelling: A Practical Guide for Beginners.
Piers Robinson’s early career was in a variety of sales, marketing and business development roles for PepsiCo, Texaco and Diageo. In 2000, he created a consultancy specialising in developing a high performing environment to deliver business growth. Piers was also Global HR Director for FitnessFirst, where he was central to implementing a global culture change programme. In 2015 Piers joined The Storytellers – a consultancy enabling organisation-wide change through engaging employees at all levels in the ‘story of change’ in the business.
For more details, please visit the BridgeTalks website.
£30 +VAT (incl. £5 donation to the New Entrepreneurs Foundation)