FT: TV shows misrepresent entrepreneurs, says Pizza Express founder


The Financial Times covered the upcoming launch of the Centre and its YouGov survey findings on the 8th October.

TV shows such as The Apprentice portray entrepreneurs as “greedy, self-regarding and . . . dim-witted” and could put people off starting a business, according to Luke Johnson, who is launching a think-tank to improve the image and influence of entrepreneurs.

Mr Johnson, the Pizza Express founder who is a Financial Times columnist and prominent investor in start-ups, launches the Centre for Entrepreneurship on Thursday the 10th October 2013.

Read the full article here.

The launch also featured in Fresh Business Thinking.