London is the best place in the world to start a business, says Innocent co-founder Richard Reed

Speaking to City A.M., Innocent Drinks co-founder Richard Reed talks about Britain as an entrepreneurial country. The news outlet also references the Centre’s data on entrepreneurship in the UK.

Despite harbouring concerns over Brexit as the March 2019 deadline approaches, Reed, who founded Innocent with two university friends in London in 1999, said the UK’s capital “is the urban manifestation of creativity”.

“Everywhere you go you’re seeing interesting stuff, hearing interesting stuff, meeting interesting people that are also interested in you,” he said.

“I could not be more positive about London and Britain as a place to start a business.”

More than 650,000 new businesses were established in the UK in 2016, according to the latest figures from the Centre for Entrepreneurs, with 205,325 of those set up in London.

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