The Sunday Times covers the Centre for Entrepreneurs’ latest research about entrepreneurs in the media.
The Centre for Entrepreneurs, a joint venture by the Legatum Institute, a non-partisan public policy organisation, and serial entrepreneur Luke Johnson, will release the findings of a YouGov survey tomorrow, which show that programmes such as Dragons’ Den and The Apprentice have a negative effect on audiences.
Of the small-business leaders surveyed, 88% thought candidates on The Apprentice — where 16 entrepreneurs battle for a £250,000 investment from Lord Sugar — were selected for entertainment purposes rather than because they had a credible business idea. Over 60% believed contestants’ behaviour put off aspiring business people.
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