Founder Revenue Academy

We’re delighted to announce our new partnership with the Founder Revenue Academy

All NEF+ alumni will receive free access (regular price: £4,788pp/year) to the platform – supporting them with sales-related educational content, live Q&A events and a community to develop their revenue strategy.


About Founder Revenue Academy

Designed for early-stage founders, the FRA platform offers a learning programme to equip founders with the real-world sales and marketing skills they need to accelerate from great ideas to valuable businesses; with expert content modules for every stage of growth.

NEF+ alumni will access insights from a team of industry experts who have:

  • worked with some of the UK’s most dynamic businesses, at all stages of the journey, from startup to scaleup to acquisition, and comprise 50 years of commercial experience.
  • advised over 100 growing tech companies over the last five years and regularly mentor at tech accelerators including Techstars, Technation and LORCA.
  • experienced acquisition, and understand why startups and their founders flourish – and why many don’t.

FRA was founded by James Ker-Reid, Patrick Thorp and Richard Lucas – some of whom have become long-time partners to some of our NEFers and their ventures.


What our alumni will receive on the platform

  • 16+ modules covering every stage of the sales pipeline, including: segmentation, pricing, contracts, partnerships and more.
  • Live Q&A events to follow up on learnings + tackle sales-related challenges
  • Community of other founders who are also building out their revenue streams.

Suggested time commitment: 2 hours/week on the platform, which is the equivalent of 2x modules (+ downloadable content to take home). 


Next steps for alumni to claim their membership:

  1. Click here to Enrol at Founder Revenue Academy
  2. Click ‘Enrol Now’ and then select the option to ‘Add Coupon Code’
  3. Use the provided code (see NEF+ alumni Linkedin group) and a 100% discount will be applied
  4. Sign up to the online community to access webinars and tutorials
  5. Take the founder survey (10 mins) for a personalized learning journey

Platform-related queries? Email them to


This partnership has been a culmination of many conversations with the Founder Revenue Academy team, alongside our alumni feedback that the gap in sales education has become a business bottleneck. 

We are excited to be partnering with the FRA in enabling our alumni to go further.