NEF Fast Track Stories: Yang Liu
Yang Liu (Class of 2018) is the CEO and Co-Founder of Just Wears, an e-commerce company that delivers underwear for men, without compromising on style or cost. In a world where mens’ underwear focuses on celebrities and retailers, Just Wears is disrupting the status quo by using innovative designs and the latest in textile technology.
Before joining NEF, Yang studied English at University in China and then moved to London where she secured a job at a start-up. In her job, she got the chance to meet brilliant founders and seeing how they transformed ideas into reality and was inspired to follow in their footsteps. A big fan of customer technology and a strong believer in the potential of niche ideas to make a very big impact, Yang set up Joey Wears. She came to the NEF programme to take her idea to the next level and learn the skills needed to do so.
Yang has found being part of the NEF programme to be a transformative experience. The workshops equipped her with the insight she needed to get Joey Wears investment-ready, and being part of a group of passionate and ambitious people has been very powerful for her in terms of motivation.
Since joining the programme, Joey Wears has secured an £150k SEIS round, with the support of angel investors whom Yang met via the NEF community. The Wears team has also grown – from three to six members. The company aims to achieve £1 million turnover in the next 12 months, a goal that Yang is currently on track to meet.
The best decision I made in 2017 was to join programme – it gave me more things than I expected, and has been invaluable. The powerful part of NEF is the whole community with you – alumna, business advisors, the current cohort. Each members brings a unique skills or perspective and each person adds a value – something that you cannot get anywhere else.