Is it really who you know?
I’ve spent four months trying to get my product into one of my favourite magazines. It is The Stylist, one of London’s most circulated publications, and this week we landed a space in their section called the “Style List”.
Whenever I talk to people they tell me it’s who you know, not what you know. However, I don’t really know many people. I’m 22, from humble beginnings, brought up by a single parent in NW London. I’ve really had to build up my own contact list, and make things happen myself.
I got into the Stylist because of a Linked In message I sent 4 months ago. I got into the Stylist because I sent them weekly emails and calls. I got into the Stylist because of me. Not because of my cousin, uncle, brother, friend, friend of a friend. It wasn’t at all, “who I know”.
I’ve really learnt the difficulties of trying to get out without a foot already in the door. And as I try to get more publicity and exposure, I learn this even further. But it is possible. Just keep going, build your own connections and seriously don’t rely on anybody else.