Maserati shows entrepreneurial spirit by announcing Luke Johnson as brand ambassador

  • Entrepreneur Luke Johnson joins Maserati as brand ambassador 
  • Commences relationship with Centre for Entrepreneurs think-tank

Tuesday (1st July 2014): Maserati has recruited one of Britain’s leading business brains as a brand ambassador. Serial entrepreneur, Luke Johnson, made his name as the chairman of PizzaExpress and is now chairman of private equity house Risk Capital Partners LLP.

With a diverse and established portfolio of business interests running alongside regular speaking commitments Luke, who is also a long-term columnist for the Financial Times and former chairman of Channel 4 Television Corporation, has taken delivery of the latest Maserati Quattroporte diesel to travel between appointments.

Luke Johnson said: “All entrepreneurs dream of turning their ideas into a successful business so I look forward to working with Maserati – a company celebrating its Centenary this year. Reaching such a milestone is an impressive achievement and with products like the new Quattroporte and Ghibli, Maserati clearly has an exciting future.”

Maserati will also be supporting the Centre for Entrepreneurs, an independent think-tank that was co-founded and is chaired by Luke. The organisation researches and promotes the positive impact of entrepreneurs on the economy and society.

The first example of this collaboration saw Maserati support the Nation of Angels Research Campaign, undertaken by the Centre for Entrepreneurs in partnership with the UK Business Angels Association, by providing incentive prizes including the loan of a Maserati Ghibli.