Why is progress in the UK such a problem for the media?


You know something is wrong when the PR team at Virgin Broadband are working overtime trying to spin good news out of their £3bn investment in UK broadband infrastructure. I mean it’s a tap in in PR terms. You’re not only improving a crucial service that will exponentially add billions to UK business in general but also creates 6000 jobs, 1000 of which will be apprenticeships.

Apparently not.

But what about me?!

Virgin Media’s rural broadband plans anger campaigners read the headline. All of a sudden Virgin Broadband was having to defend the fact they’re prioritising the hundreds of thousands of people they’re looking to help in towns and cities throughout the UK rather than the few scattered in villages. Yes I do understand just how infuriating it is when you’ve got time to make a cuppa whilst waiting for a website to load. I get it. But you know what, the greatest good for the greatest number.

Criticising progress helps no one

This is anything from an anomaly. In fact if anything picking holes in progress and development is something of a habit in the UK. Yes there are controversial topics like fracking where progress is a hotly debated term but there are a number of huge infrastructure projects that just continuously get lambasted from pillar to post because it doesn’t suit everyone. Guess what – it never will suit everyone. But the thing is, it doesn’t have to!

Progress or fall behind

One of the periods of advanced growth within our history was during the 1800s and the Industrial Revolution. Hugely ambitious projects led the foundations for many of the services that we rely on today. It was determination and focus which drove these projects through. I’ve no doubt there were protestations from some but the excitement of moving forward was the only thing that reverberated through. Everyone on board – full steam ahead.

Today couldn’t feel any different, with an eagerness to highlight the negatives for the few rather than pour limelight on the positives for the many. Whilst all views should be considered and all concerns should be explored we do have to focus on the aims of the task at hand and the benefits it will provide else we’ll just stutter to stagnation.

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